Why Split Testing Your Facebook Ads Is A Must

Split testing is an important aspect of running and optimizing  Facebook Ads for your business.

Do you use split testing?

Split testing (also known as A/B testing) is the best way to make sure every status update gets maximum engagement and every ad is optimized for conversions.

In this article, I’ll share how to split test Facebook posts and ads.

Why Split Test Facebook Posts and Ads?

Split testing compares two similar but different versions of something (e.g., a Facebook post or ad, landing page design, etc.). When each version is published, you track its performance and determine which one provides the best results related to your goals. You keep the one that’s working.

Not all advertisement objectives support split testing, so here is a list of the ones you can use today that support it:

  • Reach
  • Traffic
  • Engagement
  • App installs
  • Video views
  • Lead generation
  • Conversions
  • Catalog sales

If you’re on the fencing about split testing, and also whether it deserves your time and money, keep reading to find out more about its benefits:

1. You don’t need to guess at what’s working and what’s not.

With split testing, you get to cross off your list all those elements that are not helping your ads. By the end of a few tests, you’ll recognize precisely what’s working and what’s resonating with your target market, and also what’s not. This not only aids you save time in the future– you’re not going to re-use those aspects which are shown failings, right?– but you are also an action closer to developing the best high-converting ad for your business.

2. Your results are not due to luck.

Some people get lucky with their initial ad. But that’s not always the case. If you rely on luck, you’re not going to have very much long term success. Advertising suggests you need to invest cash to reach your audience. If you depend on luck, you’re throwing cash to the wind. With split testing, you can pinpoint precisely what made your advertisement effective. You can claim with assurance that these aspects are the reason for your advertisement’s success– as well as you can use the very same aspects once more in your future projects.

3. It’s a worthy financial investment.

With split testing, you reach invest money in advance, but once you locate a winning campaign, you can quickly recuperate the money you’ve paid for those stopped working adverts. You simply need to have a comprehensive plan in mind and a minimum of have a concept of the type of elements you ‘d wish to test. There’s an infinite number of aspects and also mixes for every advert, so you require to narrow down your choices from the outset and not invest too much money. This is the clever method to do split tests– have a concept or purpose in mind and readied to confirm that theory right (or incorrect).