Case Study: Boundless Fitness
Multi-step sales funnel to attract clients while sleeping!
Background
James Jiang is the CEO of Boundless Fitness and is looking to increase leads and sales to its online personal training business with an automated marketing system.
Currently, Boundless Fitness is primarily generate sales using referrals, but now wants the ability to attract cold market leads and convert them into paying clients with a more predictable method and requiring less time for prospecting.
An Email Marketing Automation sequence is also required to follow-up with potential leads and maximize chances of revenue.
The Solution
We built an Automated Marketing System consisting of an Application Sales Funnel and five-day email follow-up sequence. This will replace the Client’s process using MailChimp.
The Application Funnel makes people apply for the opportunity to work with you and is the ideal funnel for high-ticket offers. James was initially charging $497 for his online program and we helped him refine to offer to increase the prices to $1,500.
Once the form is submitted for a new consultation, the lead path is as follows:
- Lead is added to the “Boundless Fitness” lead list in the Email Marketing System
- A thank you email is sent to new lead from the Email Marketing System
- Lead is automatically scheduled with a Zoom call on James calendar
- An email is sent to James alerting him of the new lead
Once a new lead has submitted their information, they are entered into a multi-day lead nurturing sequence to educate them on the benefits of the service with CTA to book a free consultation.
The Results
James was able to put his lead intake and calendar scheduling on complete auto-pilot for Boundless Fitness. Previously, he would have to go back and forth with manual messages trying to find time to schedule consults after a lead submitted their information to him, which was not collected in a standardized process.
Now, once a lead fills out a form, the entire process is fully automated and takes less than 1 minute to complete!
Also, when someone makes a purchase of Jame’s coaching services, the client is automatically emailed a welcome email and contract to sign.
The Process
When James first started working with us, he had about no systems in place and really had no clue to get more time back in his business. The first thing we helped James do was automate his lead intake and calendar scheduling to reduce some of his day-to-day tasks.
Next, we helped James create a digital product (ebook) based on his fitness expertise.
Just from a small organic launch, he brought in over an extra $1,200 in sales from this digital product that was completely automated!
Talk about working smarter, and not harder!
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