6 Great Resources For People Who Know Nothing About Digital Marketing

6 Great Resources For People Who Know Nothing About Digital Marketing

When you first decide to start a business, it’s usually because you have an idea that you are passionate about. In most cases, it starts off as a side hustle and then you try to develop it into a full time business. At this stage, you realize that you have to deal with all of the other stuff that comes with running a business and that can be daunting. 

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Marketing a business is no easy feat and if you don’t have a clue about digital marketing, you may struggle. The most obvious thing to do is pay a digital marketing agency to manage it for you, but when you are first starting out and you only have limited funds, that isn’t always an option. The good news is, there are plenty of great resources where you can learn the basics of digital marketing. As your business grows and you can afford it, you should still hire an agency or an in-house digital marketing expert but for now, you can use these great resources for people that don’t have a clue about digital marketing. 

Business Blogs 

There are some great blogs online (like this one) that have all sorts of great articles about business and marketing for people that are just starting out. You can find information on the basics of SEO, the digital marketing trends for this year, some of the big mistakes that beginners are likely to make and much more. Spend some time searching around online and reading over some of these business blogs and you can learn a lot. 

Business Experts 

There are plenty of experienced business owners out there that have been in the same position that you are right now, and you can learn a lot from them. Check out these digital marketing quotes, for example, and you can get some great insight into digital marketing. The things that you learn from business experts are things that you can only learn from experience and you won’t find in any books, so make sure to connect with as many business owners as possible and always take on their advice. Many business owners are happy to mentor people that are just starting out and if you can develop that kind of relationship, it will be very valuable. 

Books 

The internet is filled with plenty of great information, but don’t forget about the old fashioned way of doing things. There are all sorts of great books about digital marketing that are perfect for beginners. You can learn all about the basics and get some great advice from people that are at the top of their game. Just remember that the world of digital marketing changes fast, so make sure that you are reading the most up to date stuff. 

Google Analytics Academy 

The Google Analytics Academy is an incredible resource that can help people that are completely new to digital marketing as well as people that have been doing it for years. Analytics is a vital part of digital marketing because you collect a huge amount of data from your website and social media pages. Understanding how to leverage that information and use it to improve marketing campaigns and ensure that you are reaching the right people is key to success. However, it can be very complicated and overwhelming if you don’t have a clue where to start. But the Analytics Academy has some amazing courses to teach you the basics, as well as some more advanced stuff later on, and they’re all completely free. 

Facebook Blueprint 

Every business needs to be active on Facebook but there’s a lot of competition out there, so getting noticed is tough. Luckily, Facebook Blueprint is there to give you valuable tips on crafting posts and connecting with the right people. It also teaches you how the paid ads service works and how to get the biggest return on investment when using it. By completing these courses, you can improve your Facebook marketing in a big way and you should see a huge increase in traffic as a result. 

Hootsuite Academy 

Hootsuite is a great social media marketing tool and they also have their own academy where you can learn everything you need to know about promoting your business on social media. Many of the basic courses are free, which is ideal if you are a complete beginner, but you will have to pay for the more advanced courses. 
If you are a complete beginner and you know nothing about digital marketing, make sure to use these resources and you’ll be an expert in no time. 

If you are a complete beginner and you know nothing about digital marketing, make sure to use these resources and you’ll be an expert in no time. 

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