You’re likely reading this because you spend money on digital ads to promote your website, brand, products, and services. But, you don’t want to make any mistakes in your advertising campaigns. Here’s where you might be going wrong with your ad strategies:
1. You rely solely on your ROAS
One of the classic mistakes digital marketers make is relying on their ROAS (Return On Advertising Spend). If you’re guilty of doing that, it’s time to stop. You need to consider other metrics, such as LTV (LifeTime Value) and future margin on ad spending.
2. You forgot about your target audience
You need to remember who it is you are targeting with your ads. All ad campaigns must get targeted to actual people – not keywords. That’s because it’s humans that will be searching for the products and services you sell – not computers.
3. You rely on a single source of data
When you do your keyword research, where do you go for that information? If your answer is Google’s Keyword Planner Tool, you need to start again. You must get data from several sources to make an informed decision about the keywords you wish to use.
4. You’re wasting money
You must optimize your ad campaigns so that they offer the best value for money. Don’t assume you need a massive budget for your ads and let companies like Google persuade you to run your campaigns on auto-pilot.
5. You aren’t considering all advertising options
Google Ads is undoubtedly the most popular ad platform on the Internet. But, there are other advertising platforms and concepts you should consider, as the following DTC marketing stack infographic illustrates:
Infographic design by Rockerbox