Knowing your purpose will bring incredible clarity to your life and unleash massive energies to propel you forward. Will it be the answer to all your questions or will your life change instantly? No! Expect no wonders but know that you might learn something that will stay with you and evolve over time. In a nutshell, here are the six recommended steps you need to go through to find your purpose:
- Take inventory of yourself
- Select & tell your stories
- Find patterns
- Draft your WHY statement
Step 1: Take Inventory Of Yourself
The first step in understanding your true purpose is to get into the habit of asking yourself why you do what you do. For example, if you’re a nurse, ask yourself why? Why are you spending your days taking care of sick people? Maybe you love helping people or maybe it’s because, after nursing school, there wasn’t much else available in the job market. These are the types of questions you should be asking yourself.
Step 2: Select & tell your stories
Once you’ve identified your purpose, it’s time to tell everybody about it. Research shows that stories are the best way to convey emotions and ideas. Sharing the why of your business will inspire others to buy from you even if they have an option not to. Let’s face it, everyone wants something for nothing but nobody is willing to work for it. The only way to inspire others to buy from you is by helping them understand why your business exists in the first place. To tell your story, try asking yourself this question: Why does my company exist?
Step 3: Find patterns
Once you start telling stories about what you do and why you do it, patterns will start to emerge. Some people use these patterns to create slogans, others to create logos and others still use it as a way of identifying their company’s values. The most important part is that you understand what your why is, then you can consistently apply that understanding to all aspects of your business. Put simply, your stories need to be aligned with each other.
Step 4: Draft your WHY statement
After you’ve identified patterns in your storytelling, it’s time to get them down into a brief sentence or two that you can use as a guide for following what matters most to you. Don’t let this part of the process intimidate you because it shouldn’t. Keep your WHY statement simple so that it can be easily remembered and internalized.
Step 5: Refine
Once you’ve got your WHY statement down on paper, you need to refine it so that it’s reusable. This means taking out any unnecessary words or phrases so the point of what you’re trying to say becomes more clear. Think of it like sculpting – at first, it’s a block of stone, but after you start refining it, the true form appears.
You should be able to use your WHY statement in your marketing material without any hesitation or clarification. When someone sees your logo or reads your slogan, they should instantly get why you’re doing what you’re doing.
The reason WHY is important is that it’s a part of who you are and it’s what makes your company special. It’s the reason why people will buy from you even if they have an option not to. There is no better way to inspire others than by helping them understand why your business exists in the first place.
Share Your Purpose
These five steps are a great starting point for finding your purpose in business, but they’re just that – a starting point. Your purpose is personal, and it will look different for everyone. The important thing is to start exploring what you want your business to stand for and how you can use your unique experiences and stories to bring your purpose to life. We would love to hear about your journey in finding your purpose – share with us inside our Inner Circle Community!