4 Creative Ways to Effectively Market Your Business

From enhancing your business visuals to promoting customer loyalty, there are numerous ways to market your business without having to break your budget. A little bit of savviness and creativity is good for finding the right resource and tools to get your business going. Research has highlighted that businesses are exploring creative ways to survive in the pandemic age compared to previously. Need to kick up your business marketing strategy to thrive in the wake of COVID-19? Here are four creative ways to help your business stand through the chaos, generate leads and increase your revenue.

  1. Take advantage of the Google business account

One place customers turn to in search of specific products and services is Google. This platform isn’t simply a search engine but a great business directory. As one of the most powerful tools, you don’t need to hire an SEO expert to enjoy its many free business management tools. How do you start? Create and verify your Google Business Profile, a term for Google listings, to allow your business to be listed in Google searches and maps. Although it may not be necessary to hire an SEO expert, consider optimizing your account to allow people to find your products and services easily. Google’s business profile will include your name, address, location, and contact details, making it easier for customers to reach you.

  1. Include visual elements to your content ideas

Text gets boring quickly, and that’s the last thing you want if you want to keep your audience engaged. A video marketing study has revealed that social media videos generate over 1200% more sharing than text and images combined. The good news is, you don’t have to spend so much to create quality video content. Your smartphone should be enough to create good visuals to encourage customers to click and make a purchase. Assuming your business trades in supplies such as school furniture, consider adding video visuals to your images to break your text paragraphs and keep your customers engaged throughout their purchase. 

  1. Offer some free or cut-price products

Nothing attracts the attention of customers like a free or discounted sales promotion. Based on your business model and strategy, it may be effective to take a loss sometimes to gain a greater market share. However, you can utilize numerous iterations towards driving leads, sales, and referrals. Several online shops have chalked up successes using introductory discounts. If you’re a software or apps developer, consider this approach and create free applications with rich experience to prompt in-app purchases later. However, you may need to find the right monetization strategy to make your marketing efforts the best. 

  1. Create a joint venture

Business promotion focuses on getting your products and services in front of the right audience. The easier approach is to locate an existing audience with the ideal people and make your offer. Although advertising offers a good way to create a joint venture, an effective short-term strategy is to collaborate with a non-competing business and market to their audience. To successfully achieve this, two businesses will need to combine their joint venture goals to create a growth strategy. 

But first, it’s essential to ascertain whether a joint venture is more suitable than organic growth and acquisition. To succeed, conduct a complete market and competitor analysis to establish whether there’s a potential for value creation for every partner.

With the current pandemic and growing digitization needs, you’ll require a creative and concerted effort to market your business. You may have to do it yourself or get someone to do it for you. Either way, it definitely needs to be creative.

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