If you’ve ever before run and/or handled a Facebook page, you have already seen that dubious “Boost Post” button since it shows up on essentially every one of your Facebook Page Posts. It’s very simple to get started with boosting a post – all you have to do is just click that button and also follow a few directions that pop-up. In just a few mins, you’ll have your own Facebook Ad running.
However, if you want even more control over the creatives you can make use of for your ad, and also have even more campaign purposes to choose from, you need to use Facebook Ads Manager. It’s a lot more difficult, yes, but you get much more out of Facebook Advertisements than a simple boosted post with limited options.
Right here are 3 reasons why using the Facebook Ads Manager is more efficient than boosting posts:
1. You’re not stuck with utilizing a boring, old message
With boosted page posts, you can only boost published posts. This implies that you require to write a post first, publish it, and also just then can you boost it. With Facebook Ads Manager, you have many choices to choose from– you can even create “dark posts” which are posts that are created specifically for ads. Dark blog posts don’t appear on your news feed, unlike boosted posts.
2. You have plenty of options where you desire your advertisement to appear
Facebook Ads Manager enables you to upload your ad not just in the news feed, but also in the right column, on Instagram, on the Audience Network, as well as extra places like FB Messenger. You have a lot of options that are simply not readily available with boosted posts. If you bost your posts, it will just appear on mobile as well as desktop Facebook news feeds.
3. You can’t schedule your boosted post
While you can establish an end date with your boosted post, you can not set a beginning day. When you boost your post, it will immediately. With Facebook Ads Manager, you can set a begin and also end day. This suggests that if you intend on being away on holiday for the next week or two, after that you can schedule your ads in advance.
With that being said, boosted posts do have advantages. It’s a quick method to test the waters, so to speak. You can get a taste of advertising on Facebook, but pretty soon you ‘d want to scale your ads. When you do, you’ll need to get up to speed with the Facebook Ads Manager.
Hello! I’m Marquiste Boyce and the Founder of Side Hustle Mentor.
I help busy side hustlers overcome tech challenges so they can focus on growing their business!
I’m also an author and affiliate marketer.
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